The Office of Environment & Heritage (OEH) is a New South Wales (NSW) Government agency that works to connect communities to conservation to deliver great outcomes for the environment and heritage.
OEH sought a new corporate strategy that would increase its influence and impact, positioning itself as an agency with a flexible and responsive culture focused on helping government achieve its priorities. The new strategy would seek to articulate a compelling vision and mission particular to the agency which looks after the priceless assets of environment and heritage on behalf of the people of NSW.
Nous co-developed the strategy with OEH through a highly collaborative and human-centred process. We used innovative engagement techniques to consult with stakeholders, the OEH Executive and staff to co-develop a compelling narrative that aligned with NSW Government priorities, drawing on best practice in ‘strategic storytelling’. We then tested and refined this narrative through interactive workshops with staff. During the course of the project we:
OEH’s new strategy is built around four distinct, intertwined outcomes – Conservation, Culture, Communities and Connection – which reflect OEH’s core areas of work and organisational values. It provides a clear and well-defined set of values and aspirations in a compelling narrative form to increase the influence and impact OEH has with stakeholders while aligning staff around the new strategic direction. By engaging staff in co-development, and reflecting their values and insights in the final strategy, we created an exceptional sense of alignment and buy-in which has been noted throughout the agency.
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