The NSW Office of Responsible Gambling (ORG) oversees programs that support responsible gambling and help reduce gambling-related harms.
Recreational gambling is popular in NSW, but for some people gambling causes harm to them, their family members, friends and colleagues. For two decades, ORG has funded local services to provide help, predominantly through face-to-face therapeutic and financial counselling.
ORG wanted to rethink its services to reflect changes in gambling and reach as many people as possible in ways they wanted to access services.
Nous got to work researching best practice through interviewing experts and reviewing evidence from Australia and around the world (including New Zealand, the United Kingdom, Canada and Norway). We also engaged with service providers in forums and site visits across NSW.
Informed by these inputs, we developed a new approach through co-design with gamblers, family members, friends, service providers and complementary service providers. We ran focus groups and human-centred design workshops that simulated services and pathways to access them.
Here’s some of what gamblers and service providers told us:
Nous developed a statistical model of demand for gambling services to assess who needs help and where, both now and in the future. The outputs were displayed on Shiny, a user-friendly platform to capture insights from data:
To help design future services, Nous developed a new model structure that included:
Nous developed a costing model and framework to deploy resources where they will achieve the greatest benefits.
Nous prepared a plan for transition, including details of initiatives. We offered guidance on planning for new types of contracts, on a commissioning approach to procurement to enable a smooth transition and on staged implementation where there are thin markets in regional areas.
The new system is intended to more than triple the number of people reached for only a small cost increase. These benefits arise from:
The redesign was presented to the Trust of the Responsible Gambling Fund and has been approved by the responsible minister to proceed for implementation.
ORG has established an implementation transition team. Service providers report enthusiasm for the change, following their involvement in its development.
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