This Australian university is ranked in the top 2% of the world’s universities and has multiple campuses.
Facing rapid changes in global trends, the university sought to reposition itself in the international student market and improve enrolment. The vice-chancellor commissioned Nous to review its international strategy and international office; redesign its international student program portfolio and processes for ensuring market alignment; and improve its organisational performance – especially its marketing and recruitment functions, regional and offshore structure, and relationships with its agent network.
Nous adopted a holistic approach to our review that considered postgraduate, undergraduate and offshore delivery and leveraged performance in the domestic and undergraduate markets. We:
Following the initial engagement, Nous was subsequently invited to facilitate a process of setting new international recruitment targets between the international office and faculty heads.
Nous recommended “very sensible and actionable” ways to improve aspects of the university’s international strategy and international student office that resulted in double-digit growth in international student enrolments the following year, and growth is expected to continue through to 2020.
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