Christine Samy

Christine Samy

Senior Consultant

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Christine is a strategy, marketing and allied-health professional with exceptional aptitude in leading teams, coaching peers and consulting to diverse communities within the health and ageing, education and human services sectors. She is a high-performing Master of Business Administration (MBA) graduate with particular strengths in strategic thinking, creative problem-solving and linking consumer and client preferences with organisational capability. A passionate, reflective and values-driven individual, Christine is committed to improving outcomes for society as well as customers and organisations.

Influential work

  • Co-designed a disability service’s business model to achieve competitive advantage in an emerging disability services market, including designing the target operating model of two disability service lines
  • Introduced human-centred design principles and developed a design thinking project as part of a business and service model redesign
  • Managed a National Disability Insurance Agency project to design resources and clinical guidelines for the use of digital solutions to augment clinical practice
  • Co-designed and implemented an organisation’s first market research function, resulting in the implementation of behavioural-based segmentation of existing customers
  • Delivered an organisation’s first creative brief for the acquisition of a targeted customer segment, resulting in the implementation of the organisation’s first service-specific marketing campaign.

Outside of Nous

Prior to joining Nous, Christine worked across the disability, health and education sectors in Australia and the UK, in roles extending from frontline practitioner to the strategic back office. She has supported the transformation of a major disability organisation in response to the emergence of the National Disability Insurance Scheme, adopting a customer-centric and consumer-led approach to service provision.

Christine holds an MBA from Melbourne Business School and HEC Paris, and a Bachelor of Applied Science (Occupational Therapy) from University of South Australia.

In her spare time...

Christine is passionate about wine, opera and Melbourne coffee, exploring these loves with family and friends. She also works hard to keep fit by running, lifting things and shopping.