Craig Knox Lyttle

Craig Knox Lyttle


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Craig is a trusted adviser to organisations facing change and which need to build a consensus for bold action across diverse teams. His focus is on helping government controlled and highly regulated organisations become more commercial and customer-focused through strategy and operating model transformation. These organisations include universities, utilities, government agencies and for-purpose organisations. Craig’s work is informed by 24 years’ experience in government, the private sector (in mining, telecommunications and consumer goods) and consulting.

Influential work

  • Led the end-to-end development of corporate strategy, asset planning, customer experience and digital strategy for two electricity utilities, redirecting priorities to address competitive and technology disruption
  • Partnered with a global iron ore miner to deliver multiple long range infrastructure plans. This included redirecting capex priorities for airports, accommodation, fuel, warehousing, laboratories, water and new mines
  • Partnered with a ‘Group of Eight’ university to design and execute a professional services restructure encompassing 1500 staff
  • Helped transform a major electricity company to enable a 30% cost reduction. This included the design of an integrated people-centred transformation approach and the design of a new operating model
  • Developed an operational strategy and implemented a key account management approach for major beverage distribution company in North America, leading to significant sales uplift.

Outside of Nous

Craig was previously a partner at PwC, most recently leading PwC’s Strategy& consulting practice in Perth. He has also worked as a strategy consultant with AT Kearney in North America. Prior to consulting Craig led strategic planning and transformation functions at Telstra in Sydney, and began his career in the federal government as a policy advisor in the human services sector.

Craig holds a Master of Business Administration from RMIT University, a Graduate Diploma of Business Administration from the University of Technology Sydney, and a Bachelor of Arts in art history and comparative literature from Latrobe University.

Craig is a board member of Activ Foundation, Western Australia’s largest charitable organisation and largest provider of services enabling people with disability to pursue a better life.

In his spare time...

Craig’s focus is on his young family. In between ferrying children to sporting events, he tries to maintain a keen interest in theatre, urban planning, politics and diverse music genres.