Lincoln Hu

Lincoln Hu


Connect on LinkedIn Get in touch
Back to all people
Lincoln combines his strong analytical abilities with his passion for problem-solving to help organisations overcome strategic challenges. He has experience spanning industries including financial services, higher education and the public sector.

Influential work

  • Conducted market analysis and commercial due diligence to inform the redesign of a portfolio of leading investment products for one of the world’s largest fund managers
  • Designed a target operating model to enable the quality and risk function of the world’s largest professional services firm to reduce costs while enhancing user experience
  • Identified, scoped and planned opportunities to grow revenue and reduce costs at Australia’s largest higher education institution, resulting in annual cost savings of $18 million
  • Developed an innovative approach to pricing for a regional university to maximise the profitability of its courses
  • Created a target operating model for the governance, risk and compliance function of a large NSW Government entity to improve efficiency and effectiveness.

Outside of Nous

Prior to joining Nous, Lincoln was an analyst at Deloitte Consulting, where he provided finance strategy and transformation consulting services. He also completed consulting internships at Deloitte Consulting, Nous Group and Amstelveen.

Lincoln holds a Bachelor of Business (Finance & Information Technology) from the University of Technology Sydney and completed an exchange program at Harvard University. During his studies, Lincoln was chosen to represent UTS at several domestic and international case competitions, including the Lazaridis International Case Competition (Canada) and the Central European Case Competition (Hungary).

Lincoln also served as an Advisory Board Member for Enactus UTS, a social entrepreneurship society that incubates start-ups. He was also the Sponsorships Director for the UTS Consulting Club, a pro-bono consultancy that provides strategic advice to start-ups.

In his spare time...

Lincoln is an avid video game player who loves the competitive and strategic nature of games including League of Legends and Valorant. He also enjoys bouldering, going to the gym and snowboarding.