Ruby Pryor

Ruby Pryor

Senior Consultant

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Ruby is a creative thinker who enjoys using customer insights to develop strategy and digital solutions. She has significant experience in collecting both quantitative and qualitative customer insights, including contextual enquiry and facilitating workshops with customers and client stakeholders. She is motivated to provide the best outcomes for her clients and achieve positive influence wherever she can.

Influential work

  • Created a digital strategy to overhaul the front of house customer experience for a large not-for-profit organisation (NFP)
  • Developed a digital strategy for a national tribunal using a ‘fast strategy’ approach to improve internal and external users’ experience of the tribunal’s digital systems
  • Developed a set of archetypes to deeply understand the experiences of a volunteer base of a government agency
  • Co-designed a service delivery model using online market research and customer co-design workshops for a large insurer
  • Worked on an information communications technology (ICT) business case for a large NFP that involved consulting across the organisation to establish ICT design principles, needs and priorities.

Outside of Nous

Prior to joining Nous Ruby worked in market research consulting. She consulted to a number of clients across the private sector including in telecommunications, retail, consumer products and logistics.

Ruby holds a Bachelor of Arts (politics and international studies and psychology) and a Diploma in Languages (Spanish) from The University of Melbourne.

In her spare time...

Ruby loves podcasts, and tries to listen to some every day. She also likes to create things: she sews and cooks whenever she gets the chance.